Fuji

Oppurtunity:

Content Marketing Strategy & Creation, Email Campaign Strategy, Influencer Partnerships

Fuji Group, a respected restaurant collective with multiple locations, had already built a strong reputation in the community. To match their in-person presence with an equally dynamic online identity, an opportunity was sought to expand their reach through social media, influencer collaborations, and guest communications. The goal: to create a seamless digital experience that reflected the same quality and creativity guests enjoy in their restaurants.

Social Media Amplification; We elevated Fuji Group’s storytelling by showcasing menu diversity and the personalities behind the brand. Through consistent, high-quality content and performance reviews across locations, we built an engaging and authentic social presence.

Influencer Partnerships; We collaborated with local food creators to host dining experiences and share behind-the-scenes content. Campaigns were aligned with seasonal launches, generating buzz and expanding Fuji Group’s reach.

Email Networking & Guest Engagement; We refreshed Fuji Group’s email strategy with cohesive templates, targeted segmentation, and consistent communication. By integrating email with social campaigns, we created a unified guest journey that encouraged stronger connections and repeat visits.

The Results (First 90 Days)

Key Takeaways:

The Results (First 60 Days)

Generated 95,291 total views and reached 17,264 accounts, a +259% increase in reach.
Content mix performed evenly: Posts 43.6% | Reels 34.2% | Stories 22.2%.
Drove 3,219 profile visits (+63.7%) and over 3,000 link clicks (+67%), boosting traffic and engagement.
Influencer campaigns and email marketing delivered authentic content, stronger guest connections, and engagement above industry benchmarks.

Our Approach:

Key Takeaways:

Integrated strategy wins: By aligning social media, influencer partnerships, and email marketing into a single cohesive approach, Fuji Group was able to amplify results far more quickly than if each channel had been managed separately. This multi-channel strategy created a seamless guest journey and delivered measurable impact within just 60 days.
Content resonates: With a +259% increase in reach in two months, the results proved that Fuji Group’s digital storytelling connected strongly with both loyal followers and new audiences. A balanced mix of posts, reels, and stories showcased the brand while inspiring authentic engagement and community loyalty.
Hospitality goes digital: Fuji Group’s online presence became an authentic extension of its in-restaurant hospitality. By translating warmth, creativity, and community into a vibrant digital identity, the brand engaged guests before they even stepped inside, expanding its influence beyond physical locations.