On The Edge Media
Our Approach:
Brand Development; We created a visual identity rooted in Latin culture but styled for modern diners, complete with a signature color palette, photography style, and storytelling framework that made Qué Más stand out online.
Social Media Growth; We launched a new Instagram presence with curated posts, Reels, and Stories highlighting dishes, cocktails, and cultural moments. Authentic community engagement and user-generated content helped quickly build loyalty.
PR & Influencer Partnerships; We secured press coverage in local outlets and partnered with regional influencers to expand reach, generate authentic content, and position Qué Más as a must-visit destination.
The Results (First 90 Days)
Key Takeaways:
Key Takeaways:
The Results (First 90 Days)
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132,000+ unique accounts reached across digital platforms.
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42% organic follower growth on Instagram.
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Engagement rates 3x industry benchmarks, proving strong community connection.
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Earned press coverage and influencer buzz, reinforcing credibility and visibility.
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Authenticity resonates: A cultural narrative and distinct voice build long-term loyalty.
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Quality content is non-negotiable: Professional photography and video drive discovery and engagement.
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PR + Influencer synergy accelerates growth: Strategic partnerships extend reach and deliver measurable impact.

Que Mas
Oppurtunity:
Content Marketing Strategy & Creation, PR Placement, Influencer Partnership
When Qué Más, a vibrant new Latin restaurant, opened its doors, it entered a competitive dining market with an exciting opportunity: to create a digital-first presence that matched the energy of its brand. With no existing footprint online, the goal was to build awareness quickly, engage the community, and carve out a distinctive space among established competitors.


