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On The Edge Media

  • LinkedIn
  • Instagram
  • Facebook

Our Approach:



Brand Development; We created a visual identity rooted in Latin culture but styled for modern diners, complete with a signature color palette, photography style, and storytelling framework that made Qué Más stand out online.

Social Media Growth; We launched a new Instagram presence with curated posts, Reels, and Stories highlighting dishes, cocktails, and cultural moments. Authentic community engagement and user-generated content helped quickly build loyalty.

PR & Influencer Partnerships; We secured press coverage in local outlets and partnered with regional influencers to expand reach, generate authentic content, and position Qué Más as a must-visit destination.

The Results (First 90 Days)

Key Takeaways:

Key Takeaways:

The Results (First 90 Days)

  • 132,000+ unique accounts reached across digital platforms.

  • 42% organic follower growth on Instagram.

  • Engagement rates 3x industry benchmarks, proving strong community connection.

  • Earned press coverage and influencer buzz, reinforcing credibility and visibility.

  • Authenticity resonates: A cultural narrative and distinct voice build long-term loyalty.

  • Quality content is non-negotiable: Professional photography and video drive discovery and engagement.

  • PR + Influencer synergy accelerates growth: Strategic partnerships extend reach and deliver measurable impact.

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Que Mas

Oppurtunity:

Content Marketing Strategy & Creation, PR Placement, Influencer Partnership

When Qué Más, a vibrant new Latin restaurant, opened its doors, it entered a competitive dining market with an exciting opportunity: to create a digital-first presence that matched the energy of its brand. With no existing footprint online, the goal was to build awareness quickly, engage the community, and carve out a distinctive space among established competitors.

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