Our Approach:

Social Media Amplification; We elevated Fuji Group’s storytelling by showcasing menu diversity and the personalities behind the brand. Through consistent, high-quality content and performance reviews across locations, we built an engaging and authentic social presence.

Influencer Partnerships; We collaborated with local food creators to host dining experiences and share behind-the-scenes content. Campaigns were aligned with seasonal launches, generating buzz and expanding Fuji Group’s reach.

Email Networking & Guest Engagement; We refreshed Fuji Group’s email strategy with cohesive templates, targeted segmentation, and consistent communication. By integrating email with social campaigns, we created a unified guest journey that encouraged stronger connections and repeat visits.

The Results (First 90 Days)

Key Takeaways:

The Results (First 90 Days)

132,000+ unique accounts reached across digital platforms.
42% organic follower growth on Instagram.
Engagement rates 3x industry benchmarks, proving strong community connection.
Earned press coverage and influencer buzz, reinforcing credibility and visibility.

Authenticity resonates: A cultural narrative and distinct voice build long-term loyalty.
Quality content is non-negotiable: Professional photography and video drive discovery and engagement.
PR + Influencer synergy accelerates growth: Strategic partnerships extend reach and deliver measurable impact.

Fuji

Oppurtunity:

Content Marketing Strategy & Creation, Email Campaign Strategy, Influencer Partnerships

Fuji Group, a respected restaurant collective with multiple locations, had already built a strong reputation in the community. To match their in-person presence with an equally dynamic online identity, an opportunity was sought to expand their reach through social media, influencer collaborations, and guest communications. The goal: to create a seamless digital experience that reflected the same quality and creativity guests enjoy in their restaurants.